How to Monetize Your Website
How to monetize your website? In my article, I am addressing those people who have developed enough traffic on their website that they now start to wonder how to monetize their website. The answer to this question depends upon what kind of traffic you have.
Mixed Traffic
Most of you might have mixed traffic, which means your visitors are not interested in a specific area but instead. From my experience, if you have mixed traffic then your first choice should be PPC programs like Google Adsense, Infolinks, or Chitika. PPC networks like Google Adsense automatically detect your page contents, calculates what kind of traffic your page might have, and then show relevant ads on your website. Such ads have more earning potential, and a better CTR ratio resulting in better earnings. This will increase your revenue as a visitor is more likely to click on the advertisement that he is interested in.
Targeted Traffic
If your website or blog has web traffic related to a specific area then it is better to choose affiliate programs. In this case, your earnings can be much higher than the PPC-based programs. For example, let’s say you have a blog on which you share beauty tips. Now your blog traffic is more likely to be interested in beauty products so you should join an affiliate program for beauty products. Your earnings from this affiliate program will be much more than the PPC programs.
Combining PPC and Affiliate Programs
If you want to monetize your website properly then you should not rely on PPC programs only. Remember some programs like Google Adsense don’t like to get mixed up with most other similar PPC programs so you can use affiliate programs together with Google Adsense to increase your earnings and be safe at the same time.
Infolinks and Google Adsense together: if you are right now monetizing your website using Google Adsense then you can add Infolinks to your website as well. Infolinks is compatible with Google Adsense and many webmasters are successfully monetizing their websites using a pair of Google Adsense and Infolinks. Infolinks ads don’t look like Google Adsense ads therefore Google Adsense allows you to use it along. I am utilizing this pair and I think my earnings are increased. Some people might think that their Google Adsense earnings will decrease if they will use Infolinks but I don’t think so. If you will integrate Infolink properly then it won’t affect your Google Adsense earnings. For example, you can restrict Infolinks in-text advertisement in only those areas of your website where Google Adsense ads are not displayed, this way Infolinks distract your Google Adsense earning.
I have even seen some people using Google Adsense, Infolinks, and Chitika altogether. Although I haven’t tried it myself I think Google Adsense tolerates this pair as well.
Infolinks and Chitika Pair
If your Google Adsense account is not approved yet then Infolinks and Chitika can play a good role in monetizing your website. Remember, whenever you use more than one PPC program together, try to cover all areas of your website and don’t use more than one PPC ad in a single area. You need to cover every area of your website instead of putting all your ads in a single corner. Your CTR is very much influenced by your ad placement; therefore try different ad positions and track your earnings. If you want to monetize your website, you should give weight to every monetizing program available provided that they are compatible with one another.