There are several ways to monetize your website traffic but usually a beginner websites starts with Google Adsense. No doubt that Adsense is the best PPC service out there. However Adsense also allows webmasters to use third party PPC companies as well provided that their ads don’t look like those of Adsense. So after searching a lot on the web, I came to know that In Text Advertisement is probably the best PPC system to use along with Adsense. There is virtually no chance that the ads can look like Adsense ads so you are safe to use In Text Advertising services along with Adsense.
Now the second question is, “which in text advertising company is best?”. You will be able to see many comments in the comments section on this question but personally I only see two companies worthy to put on your website in the context of in text advertisement.
Infolinks is a legit business, not a scam one. No doubt that Infolinks is my first choice. I myself tried them on my website and have seen very good results so far. They are good, friendly and give you support when required. When you use their code on your website, the code automatically convert some keywords on your website to hyperlink ads. Infolinks admin panel provides a way to change colors of in text advertising links. In addition to that, you can change them to have double underlines if you want to separate them from your single line hyperlinks. Although the click rate of Infolinks is a way lower than Adsense but their CTR is always higher than Adsense which compensates the loss a bit. The only drawback of Infolinks I have seen so far is their surprisingly low rates for Asian traffic, other than that they are fine. If majority of your website traffic comes from any Asian country specially from India of Pakistan, then you probably should think once again before using Infolinks on your website.
Kontera is also a reputable in text advertisement PPC Company which is compatible with Adsense. You can use it along with Adsense without any worries. I haven’t seen any significant drop in my Adsense earning after addition of Infolinks or Kontera on my website so they are worth trying. If I analyze PPC share of my website income, Adsense has almost a share of 70 to 75% and Infolinks has a 25 to 30% which is not bad. Please also post your experiences with Kontera and Infolinks and other in text advertising companies in the comments section bellow.